For Khamisa & the Prana team · September to October
This is the whole plan in plain English. What the ads do, what your team does, and how we will know it is working. About a five minute read. Nothing in here needs a marketing background.
Jump to the team's partUpdated Aug 24, 2026 · Everything starts September 1
Start here
The ads work. People are finding the studio. The thing holding us back is how long it takes to get the money back.
Every new member is money leaving the studio for the first month and a bit. That is fine for one or two people. It is impossible for twenty.
So we cannot turn the ad spend up, even when the ads are doing well. There is nothing coming back fast enough to pay for the next round.
Nothing about the studio, the classes, or the quality. This is entirely about the order we offer things in, and about one conversation that happens after someone's first class.
If most of that money comes back in week one instead of week six, the same budget runs three times as many ads.
The reason it has been slow
Right now, an ad asks a total stranger to sign up for something ongoing, with their card on file, before they have ever been in the room.
They have not seen the room, felt the heat, or met an instructor. They are being asked to trust a phone screen.
“Every week, forever” is a bigger decision than the price suggests. Most people close the tab rather than decide.
Someone who commits before they have tried it is the same person who cancels in month two. That is not a member, it is a refund with extra steps.
So we stop asking for that. The ad now sells one thing only: a first class.
The new shape
That is the whole plan. Nothing else changes.
One class, paid, booked at a specific day and time. That is all the ad asks for. No membership pitch, no commitment, no forms.
This is your team's job, and it decides everything. If the first class is ordinary, nothing after it works.
Right after class, while they still feel good, standing in the studio. Not a phone call tomorrow. Not an email on Thursday.
Megafon does step one. The studio does steps two and three.
The offer, start to finish
Five steps, with the real numbers. Everything else on this page exists to make step three happen.
Off the ad. New students only. They pick an actual day and time before they leave the page.
Greeted by name. Two personal corrections. They leave the mat feeling something. Nobody sells during class.
$399, minus the $10 they already paid. The $10 is a credit, and it expires when they walk out the door. This is the entire conversation the whole plan rests on.
Split it into three payments. That is a payment plan, not a discount. The price never moves.
Every four weeks, which is your $38.88 a week. Nothing changes for them, it just keeps going.
At $38.88 a week, twelve weeks costs $466. So $399 up front is about ten weeks paid for twelve weeks of access.
They are not being asked to spend more. They are being asked to decide once instead of every week.
Sep 15 to Oct 25, free, everyone together, rewards at 35 and 40 days. We never sell it. It is the reason to start now instead of in October.
The part that matters most
The ads can be perfect and none of this works if the conversation after class does not happen. This is the whole process. It is not complicated, but every step has to happen every time.
Every paid intro has a class time attached. If somebody pays and does not pick a time, someone calls them that same day. A booking with no time on it is a refund waiting to happen.
Text them straight away: “You're booked for [class] on [day] at [time]. Come fifteen minutes early and I'll introduce you to your instructor.”
Then a reminder 24 hours before, and another 3 hours before.
Write three things down before they walk in: their name, what they want out of it, and any injury or limitation.
Greet them by name, within thirty seconds. Then ask one question:
“What are you hoping to get out of this?”
Write the answer down. You are going to use it in about an hour.
Then say this, exactly: “At the end I'll help you figure out the best next step for you. Sound good?”
That one sentence is the difference between a sales pitch and a promise you kept. Nobody feels ambushed by a conversation they already agreed to.
The instructor introduces themselves personally. Gives this person at least two individual corrections or bits of encouragement. Makes sure they leave with one win, even a small one. Does not bury them in technical instruction.
Nobody sells during class. Class is where you prove you are good at this.
Every first-timer talks to someone before they leave the building. Every single one, no exceptions. Five questions, in this order:
1. “How did that feel?”
2. “What would you most like to feel different in six weeks?”
3. “What has stopped you from doing this consistently before?”
4. “Based on what you just told me, I'd put you in the 12-Week Reset. One class gives you a taste. Twelve weeks is long enough for it to actually stick.”
5. “Would mornings or evenings work better for you?”
Notice that number five is not “do you want to think about it?” Assume they are in, and give them a choice between two versions of yes.
Do not argue and do not explain harder. Ask one question:
“Other than the money, is there anything else holding you back?”
If the answer is no, then money is the only issue, and you say: “We can split it into three payments.”
If the answer is yes, they just told you the real objection, and you can actually deal with it.
Change the payment terms. Never change the price.
If they bought: take the payment, book their next three classes right there, show them their first week on the schedule, and introduce them to one member by name.
If they did not buy: book their next class anyway. Text them the same day. Follow up on day 2, day 4, and day 7. On day 7, make one more direct offer.
Nobody walks out with nothing in the calendar. That is the single habit that separates a studio that grows from one that does not.
If you only remember one section
Everything above is detail. These five are the rules. If they happen every time, the numbers take care of themselves.
How we will know
We are not tracking everything. Five numbers tell us the whole story, and each one points at a specific person's job.
How to read them
If people are booking but not showing up, that is the reminders. If they are showing up but not buying, that is the after-class conversation, not the ads. If nobody is booking at all, that is on us and we will fix the creative.
We are not changing the ads for the first thirty days. Changing three things at once means learning nothing. We run it properly, then we adjust.
Before September 1
Before anyone runs the after-class conversation on their own, they should have done all five of these.
Then fifteen minutes of practice before every shift for the first month. It sounds like a lot. It is the difference between two in ten people joining and four in ten.
The dates
Members, classes, and the testimonial block. We need four to six members willing to be on camera and their release forms signed.
Sixteen new ads. You get them all in one link, with a two-day window to flag anything.
Team trained and running the after-class conversation from this day forward.
We are advertising this date, so it has to be a real cutoff for the group start.
Free, everyone starts together, as one group.
Anyone who started their twelve weeks on Sep 15 still has six weeks to run. We review the numbers and plan the next intake.
Over to you
Five things. The first one blocks everything else.
$399 paid in full for the twelve weeks, three payments of $149 as the fallback, and the $10 intro back as the front door. Nothing publishes until both are confirmed.
For the free 40-Day Challenge. What people get and what triggers it. One ad points at this, so we need it right.
By name. It can be more than one person, but it cannot be “whoever is around.” Someone has to be accountable for that number.
Four to six, releases signed. Ideally including one person who tried a class, disappeared, and came back later.
All five training steps done. If we launch ads into an untrained floor, we pay for the traffic and lose it at the door.
One class gets them in the door. A genuinely good first class earns the right to ask. The ask happens before they leave the building, not the next day.
Do that consistently and the studio stops waiting six weeks to get paid. Which means we can finally turn the ads up.
Questions about anything on this page, ask Neema. Nothing here is set in stone except the five non-negotiables.